Controversial Pricing of Muscle Relaxants

At Australian Skin Clinics, we believe in giving maximum result for minimum dollar investment. We look for a long term relationship with our clients. This means that over time we come to understand you better, we understand the look you want to achieve and can help you work towards it at your pace and to your budget

The pricing of muscle relaxant injections is a controversial subject and one that we feel very strongly about,believing some of the "special offers" to be misleading. There are several methods of pricing; by area, by unit of product and even via discount vouchers available from beauty and spray tan salons.

There are a number of reasons why clinics offer cut-price muscle relaxant treatments:

• As a loss leader - offering the service at cost price or less. These clinics are simply using muscle relaxants as a means of getting you into the clinic to upsell you another treatment. Obviously it must work, otherwise the clinics could not afford to do it but invariably they are looking to sell you surgical procedures or high end non-surgical treatments.
• A newer scheme involves the sale of vouchers for cut price muscle relaxants - usually for "one area". This is an intense marketing scheme where the clinic literally receives none of the $95 - it is seen as a "referral fee" to the advertising salon. This means the clinic must upsell to make money on the day (otherwise they are providing free treatments and will never stay in business). The question here is what exactly is an area? An area may just be bunny lines on the nose, typically a treatment of only 2 to 8 units, but most people mistakenly think that an area is, for example a whole forehead and are shocked when they are presented with an additional bill for the difference. The $95 sounds too good to be true and it probably is!
• Even basic "cost per unit" pricing can be misleading because the dilution of the product can vary from clinic to clinic. In addition, some injectors will routinely use larger dosages than really needed which will of course cost you more, but larger doses do not always mean a better or longer lasting result.

More important than price is the skill of the injector. An efficient injector will achieve maximum result with minimum product.

Cosmetic injections require and artist's eye, a doctor or nurse's medical skill, and a good understanding of what the client is hoping for. My advice to anyone interested in Cosmetic injectables is to find a good clinic and stick with them